MAM
Notification of February 2009 on surrogate ads not operationalised: Soni
NEW DELHI: The Government has clarified that the advisory of 17 June this year prohibiting surrogate advertisements is valid as the notification issued on 27 February last year for amending the Cable TV Networks Rules has not been operationalised.
Coming down heavily on surrogate advertisements, the Information and Broadcasting Ministry directed all television channels through the advisory of 17 June to stop showing advertisements of products using brand names or logos which are also used for cigarettes, tobacco products, wine, alcohol, liquor or other intoxicants.
Information and Broadcasting Minister Ambika Soni said in reply to a question in Parliament that the notification had said that advertisements may be shown subject to certain conditions and clearance certificate from the Central Board of Film Certification.
But the advisory was clear that the notification of 27 February 2009 cannot be cited as an excuse for airing such advertisements in violation of Rule 7(2)(viii)(A) of the Cable Television Networks Rules 1994 as the guidelines under the amended Rules have not been finalized.
It has further said that certificates issued by the Central Board of Film Certification under the Ministry’s notification of 9 August 2006 will also not be accepted as these are null and void in view of subsequent amendment of Rule 7(2)(viii) of the Rules.
All channels including news and current affairs channels have been directed to immediately withdraw such advertisements.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
