TBWA Ignitee combine bag new digital assignments

MUMBAI: A few months after announcing their staregic partnership, the TBWA Ignitee entity has bagged several new digital assignments for a range of clients including Visa, Singapore Airlines, Apple and Style spa. The new businesses come in from Delhi, Chennai and Mumbai. 
 
Said TBWA India Group CEO Shiv Sethuraman, “I am also glad that the range of assignments we have secured is wide – from integrated digital campaigns, to website creation to media planning and buying. We were confident we had found the right model to take to the market and it is nice to see this belief being validated by clients.”
 
The media campaign for Singapore Airlines would include promoting special weekend getaway offers to destinations like Singapore, Jakarta, Manila, Taipei and Beijing. Meanwhile, the assignment for Visa involves driving awareness for pre-paid cards which included the creation of a microsite.
 
Said Ignitee CEO Atul Hegde, “This is a great start to our partnership. We now look forward to jointly creating some great work for these brands. I‘m very impressed to see the TBWA team investing so much time in educating their clients on the opportunities the digital landscape offers to brands. This will lead into many more such success for our combine.”