MAM
Synovate voted best market research agency
MUMBAI: Synovate voted as Hong Kong‘s number one market research agency in both Quantitative and Qualitative categories by client-side marketers.
Global market intelligence firm Synovate has been voted as the number one market research company in both quantitative and qualitative categories as part of Marketing Magazine‘s ‘Agency of the Year 2010‘ survey. This award represents a prominent ranking in Hong Kong and is based on selection by senior client-side marketers on which research agencies they would most likely hire to manage their business.
Representing the Synovate team, Synovate executive director Steve Garton said, “Synovate was also voted as the best market research agency in Hong Kong in 2009. With the continuous support from our clients, business associates and partners, we are truly honoured to be recognised with the Gold Award for a market research company in both the quantitative and qualitative categories this year.”
“Synovate will continue our unyielding focus in bringing innovative solutions to our clients, to decipher commercial challenges and generate insights that can directly impact our clients‘ bottom line. Our newly launched True Customer View solution is one great example. It is a revolutionary customer experience research system developed to help companies better understands the multiple factors that impact their customers‘ behaviour. It is the only customer experience research system in the marketplace that considers these multiple influences. True Customer View directly links to company market share, making the most impact to brand performance. This type of innovation is what our company and culture is about, and we will continue to bring clients the best research solutions to meet their business needs,” added Garton.
The annual Marketing Magazine Agency of the Year Award is based on votes by client-side marketers. In 2010, marketers from major local and international banks, FMCG and consumer products manufacturers, property developers, IT and telecommunications firms, travel and tourism companies, and government voted in the ranking.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
