Huawei gets Mudra as creative agency

MUMBAI: Telecom solutions provider Huawei Telecommunications (India) has assigned its creative duties to Mudra Communications following a multi-agency pitch.

The size of the account is pegged at Rs 2 billion over an 18-month period. 
 
The other agencies that pitched for the account include Lowe Lintas, Ogilvy India, TBWA, Bates 141, Saatchi & Saatchi, PerceptH and Mudra. 
 
As part of its new mandate, Mudra will handle the above the line (ATL) and below the line (BTL) communications for the brand.