Contract laps up creative mandate of Lava Mobile

MUMBAI: Following a multi-agency pitch, the Delhi wing of Contract Advertising has bagged the creative mandate of Lava Mobiles.

The account size is pegged at around Rs. 250 to 300 million. 
 
Contract will handle the entire creative duties for the brand including ATL and BTL. The challenge for the agency will be to make a mark in the cluttered mobile space where there are over 100 players. 
 
Mudra, FCB and Publicis Ambience also participated in the pitch.

Lava Mobiles had called for the creative pitch in July.