MAM
Tata Soulfull debuts ‘Desh ke Millets’ at millets & organics trade fair 2024
Mumbai: Tata Soulfull, a brand from Tata Consumer Soulfull Pvt Ltd., (a wholly owned subsidiary of Tata Consumer Products Ltd), participated in the 2024 edition of Millets & Organics – International Trade Fair in the city today. This event, organized by the Department of Agriculture and KAPPEC (Karnataka Agro Processing and Export Corporation), Government of Karnataka, serves as a collaborative platform, uniting farmers, domestic and international companies, as well as central and state institutions in the organic and millet sectors.
As a leading brand in the millets space, Tata Soulfull is dedicated to bringing ‘Desh ke Millets’ like Ragi, Jowar & Bajra in modern formats to every Indian household through its wide range of products like Tata Soulfull Millet Muesli, Tata Soulfull Ragi Bites breakfast cereals and Tata Soulfull Masala Oats+. Leveraging its deep expertise in millets through cutting-edge facilities and distinctive product offerings, Tata Soulfull places strong emphasis on the philosophy of ‘Taste First, Health Forward.’ The brand is dedicated to bringing back ancient grains to the modern consumer’s plate through its varied product lineup which includes breakfast cereals, snacking alternatives, and cereal-based beverages.
The United Nations declaring 2023 as the ‘International Year of Millets’, presents an opportunity to increase consumer awareness around millets and make them available to consumers in formats that are affordable and easy to use. Speaking on the participation of Tata Soulfull at the event, Prashant Parameswaran, MD & CEO, Prashant Parameswaran, said, “Millets have long been integral to the Indian diet, and have many health benefits in addition to being an environment-friendly crop. However, the lack of awareness of millets and their usage, along with limited accessibility has posed persistent challenges, leading to low consumption of these grains. At Tata Soulfull, our aim is to make millets mainstream and bring back ‘Desh ke Millets’ like Ragi, Jowar, etc. through our millet-based products that are affordable, easy to access, wholesome and tasty. We are happy to be participating once again in the Millets & Organics – International Trade Fair, contributing to the vision for a healthier and more sustainable future.“
He further added, “With one of India’s largest value-added millet processing factories at Bidadi in Bengaluru, our endeavour is to innovate and introduce products that are in line with changing consumer needs. Our most recent launch was the Tata Soulfull Ragi Bites Choco Sticks, a wholesome choice for children. It’s a cream-filled snack which offers the goodness of millet and is completely free from maida.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
