Applications
Agilent’s digital video test solutions at IBC2010
MUMBAI: Agilent Technologies will demonstrate its solutions for DVB-T2, DAB/Dab+ and ATSC-M/H for broadcasting transmitters and receivers research, development and manufacturing at IBC2010.
The event takes place from 10-14 September 2010 in Amsterdam.
Agilent’s Europe, Middle East, Africa market development manager Renaud Duverne says, “IBC is the ideal venue for demonstrating our test solutions and showing how they support the broadcast ecosystem”.
Said Agilent China video operation manager Hai-Tao Zhang, “As a DVB Consortium and WorldDMB Forum member, we have gained valuable insight into the evolving needs of the broadcast industry. This insight, coupled with our in-depth customer knowledge, allows us to deliver the leading-edge digital broadcast test solutions that today’s engineers demand.”
Agilent will demonstrate the following solutions at the IBC2010 exhibition:
* DVB-T/H/T2 Test Solution — this solution is based on Agilent’s Signal Studio and its X-Series measurement applications. DVB-T2 (Digital Video Terrestrial Broadcasting — Second Generation) is an extension of the television standard DVB-T and is issued by the DVB consortium.
* Dab/Dab+/DMB-Audio Test Solution — Agilent’s Signal Studio for broadcast radio simplifies the creation of standard-based waveforms for FM stereo/ RDS/RBDS, DAB, DAB+, T-DMB and DMB-Audio components and receivers test. The test solution supports Dab/DMB and makes it easier to support the WorldDMB library for receiver profiles (1/2/3).
* ATSC-M/H Test Solution — Agilent’s Signal Studio generates the ATSC-M/H signals for receiver test. ATSC-M/H is a standard for mobile digital TV that allows TV broadcasts to be received by mobile devices written in the A/153 standard.
* Agilent MXG N5182A RF vector signal generator — The N5182A is optimised for component design and production verification with ACPR performance, power, switching, and scalable baseband and RF performance. Frequency range can be chosen from 100 kHz to 3 GHz or 6 GHz, and output power is up to +23 dBm.
* Agilent PXB N5106A baseband signal generator and channel emulator — the N5106A is designed for use across the R&D lifecycle (design to performance test) and offers multichannel baseband generation (BBG), real-time fading, and signal capture in a single, multi-purpose instrument. The PXB’s capabilities make it ideal for engineers working on product development and conducting advanced research.
* Agilent N9020A MXA X-Series spectrum analyzer — the N9020A, when used in combination with one of the X-Series advanced measurement applications, delivers an excellent performance test solution set for digital video/audio standards such as DVB-T/H/T2, ISDB-T, ATSC, CMMB, DTMB (CTTB) and DAB.
* Agilent N9342C handheld spectrum analyzer — the N9342C frequency range is from 100 kHz to 7 GHz (tunable to 9 kHz) with a built-in tracking generator and GPS receiver. The analyzer supports powerful measurement features including power suite, spectrum monitor and USB power sensor support.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
