Applications
Prime Focus installs CLEAR Edge servers with leading broadcasters
MUMBAI: In its zeal to provide a flexible and cost-effective solution for advertisement distribution within the region, global digital content services group Prime Focus Technologies (PFT) has installed CLEAR Edge servers at leading broadcasters in India.
Over 150 channels including Zee, Sun, Sony, Star, Turner, Eenadu and Network 18 will benefit from the new service which combines ingest, storage and distribution.
Earlier, ad agencies would send BETA to broadcasters who would then primarily injest for which they would take around two week’s time for the entire process from ad booking to actual play out.
Now the entire process has been digitized by CLEAR Edge servers. All that needs to be done for advertisers or agencies is to uplink the ad on the server and it can be immediately accessed by the broadcaster.
This technology is not just restricted to the up linking of ads but it is a more holistic platform that provides an end-to-end workflow from media release to delivery receipt notification which manages over 85,000 broadcast masters in India each year. This affects time scales within the advertising cycle dramatically.
Avers PFT founder, president and CEO Ramki Sankaranarayanan, “We’re delighted to extend the benefits of our CLEAR platform to our partners and clients within the Indian advertising industry. Our solution can support the extensive volume of material generated by one of the world’s premier advertising markets. CLEAR Edge is a natural progression for us building on our years of experience as an organization with a global infrastructure and a huge range of experience within content preparation, processing and distribution across platforms.”
Adds GroupM South Asia CEO Vikram Sakhuja, “I look forward to this helping reducing the lead time of ad booking to play out from two weeks to under a few hours. This benefits the whole market by making the industry more responsive and flexible.’’
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
