Hindi
Moser Baer to launch Bollywood movies on pen drives
NEW DELHI: In its quest to increase its market share, Moser Baer India has launched pre-loaded Bollywood movies on pen drives.
Said Moser Baer India senior vice president, domestic sales and marketing Deepak Shetty, “We plan to launch around one lakh units per month of this USB (univeral serial bus) drive which will enable us to capture an additional 4-5 per cent of the market share in the solid state media.”
Says G Dhanajayan Moser Baer Entertainment Ltd Chief Executive, ” This exercise is nothing but a value-addition to the existing hardware. If the consumer likes this concept, we can look at increasing the manufacture of such pen drives.
As an introductory offer, the company has priced a 4 GB drive stick at Rs 850. It will be followed by more new exciting offerings in higher end 8 GB and 16 GB drives shortly.
Said a source in the company, “The pre-loaded content can be erased by customers as and when required and the device can be used as a normal USB drive.”
In January this year, the company had launched content- loaded Micro-SD cards for mobile handsets, containing movies and songs.
Hindi
YRF Entertainment appoints Saugata Mukherjee as head of content
Former SonyLIV content head to steer films and series at streaming arm
MUMBAI: YRF Entertainment, the streaming arm of Yash Raj Films, has appointed Saugata Mukherjee as head of content, signalling a strong push to scale its original films and series slate.
Mukherjee joins the company following a successful three-and-a-half-year stint at SonyLIV, where he served as executive vice president and head of content. In his new role, he will report to CEO Akshaye Widhani and lead the creative direction and commissioning strategy for YRF Entertainment’s growing slate.
The appointment comes on the back of YRF Entertainment’s recent global success with titles such as The Romantics, The Railway Men and Mandala Murders, which have helped position the studio as a serious player in the streaming space.
At SonyLIV, Mukherjee played a key role in shaping the platform’s identity as a premium content destination. Under his leadership, the service delivered acclaimed originals across genres, building a reputation for storytelling depth and creative risk-taking. His exit was described as “one of the harder goodbyes”, reflecting both the impact of his tenure and the strength of the team he leaves behind.
Mukherjee brings with him a wide-ranging career that spans publishing, television and streaming. Before SonyLIV, he led content initiatives at HBO Max under Warner Bros. Discovery, where he was instrumental in shaping the platform’s India strategy. His earlier roles include senior leadership positions at Hotstar and Star TV, where he worked on building original content pipelines and collaborating with top creative talent.
With a career that began in publishing at firms like HarperCollins and Pan Macmillan, Mukherjee’s journey reflects a deep-rooted understanding of storytelling across formats and platforms.
His move to YRF Entertainment comes at a time when the battle for streaming audiences is intensifying, with studios doubling down on high-quality originals to stand out in a crowded market.
For YRF, the appointment is more than just a leadership hire. It is a clear signal that the studio is ready to scale its streaming ambitions, with Mukherjee expected to play a central role in shaping its next chapter.
