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HBO, Verizon introduce Max Go for Fios TV customers
MUMBAI: US telecom service provider Verizon and HBO have announced that Verizon‘s FiOS TV customers are the first to gain access to MaxGo.com, Cinemax‘s online video destination featuring more than 700 hours of Cinemax programming monthly.
Similar to HBO Go, which launched with Fios in February of this year, Max Go offers free, unlimited online access to Cinemax programming at any time, from any US location with a broadband connection.
HBO senior VP domestic network distribution Shelley Brindle says, “With the addition of Max Go, Verizon Fios subscribers will be the first to enjoy the full suite of Cinemax offerings. Whether watching the linear channels, searching Cinemax on Demand or now clicking through Max Go, the programming is available the way the consumer desires to access it”.
Verizon VP of consumer strategy and planning Shawn Strickland said, “Verizon‘s Fios customers are getting even more value from their Cinemax subscription with Max Go, which allows them to access programming at any time, from any location. We‘re excited for Max Go to join HBO Go and our growing content offering, further enhancing the TV and Internet experience that only Fios delivers.”
With Max Go, Fios customers who subscribe to Cinemax can instantly watch the biggest Hollywood hits, indies, cult favourites and Max After Dark series – all in HD – online from a PC or Mac computer. Users are able to customize their experience through multiple browsing and viewing options, and can restrict content with easy to use parental controls.
Like HBO Go, Max Go also gives subscribers the ability to create a Watchlist that keeps track of bookmarked content for later viewing. In addition, users will find extra content including interviews, recaps, and behind-the-scenes pieces; customizable views showing titles in slideshow, grid or list format; and Browse by Tags, a new feature allowing users to find titles via keywords.
Max Go is the latest in the suite of Cinemax products offered by Verizon FiOS TV, including nine SD channels and seven in HD, Cinemax On Demand and Cinemax On Demand in HD.
Max Go joins Verizon Fios TV‘s growing online video offerings as well as a broad collection of programming that includes more than 580 all-digital channels with up to 140 HD channels and 18,000 monthly video-on-demand titles. Fios also provides next-generation interactive services including an advanced interactive media guide; social networking, news and entertainment widgets; and remote DVR management via broadband or cell phone.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
