MAM
Commonwealth Games: 92.5 mn viewers tune in
MUMBAI: 92.5 million viewers tuned into the Commonwealth Games from 3-9 October on DD 1 and DD Sports, according to Tam data.
The event got a TVR of 0.5. On DD1, the TVR was 1.02 while on DD Sports it got a rating of 0.24.
In terms of individual sports, three sports crossed a TVR of 1 on a day – badminton courtesy Saina Nehwal, table tennis and weightlifting.
On the advertising front, 15 hours worth of ads aired during this period. There were 51 advertisers and 56 brands.
The top ad categories were corporate/brand image, social ads, travel and tourism, banking-services and products and two-wheelers.
PSUs dominate the list of top advertisers. The top five advertisers were Indian Railway Catering and Tourism Corp, Bank Of India, Hero Honda Motors, National Thermal Power and Air India.
