MAM
Balika Vadhu’s Anandi still most favourite character: Ormax Media
MUMBAI: Anandi, the child protagonist of Colors’ flagship fiction show Balika Vadhu, is still the most favourite character of audiences among the Hindi general entertainment channels across the last one year.
The findings have come from the recently released fifth track of ‘Characters India Loves’ study by Ormax Media.
The study was conducted during August-September this year. Interviews were conducted among 2500 respondents in Mumbai, Delhi, Ahmedabad, Lucknow, Indore & Jalandhar, in the 15-44 age groups.
As per the report, Anandi’s share among the fiction audiences has, however, dropped by 12 per cent in the last three months. Jethalal (Tarak Mehta) maintains his second rank.
Archana (Pavitra Rishta) has increased her share by 34 per cent and is on third rank among the fiction characters.
Topping the list of most favourite non-fiction characters this time are Anu Malik (Indian Idol), Rannvijay (MTV Roadies) and Sriram (Indian Idol).
Characters India Loves is a quarterly study to measure the popularity of characters on Indian television. The study has been created and conducted by Ormax Media, the research and consulting firm specialising in the media and entertainment industry.
This edition reports the ranking of over 200 characters on various channels. The report also lists the top fiction and non-fiction characters across gender, age, SEC and market segments. Further, a section of the report illustrates reasons for likeability of the top characters.
