MAM
Mudra Max wins big at MAA Globes Award’10
MUMBAI: Mudra Max has bagged four out of the nine awards won in all by the Indian agencies at the 25th Annual MAA Worldwide Globes 2010 held in Washington DC, USA.
The other winning Indian agencies are JWT, Solutions Digitas, Jagran Solutions and Accentiv‘.
Mudra Max CEO Pratap Bose said, “I am absolutely delighted that we have won big for India. These wins vindicate that at a worldwide level Mudra Max competes with the very best as an experiential and engagement agency.”
Mudra Max bagged a Globe in the Best Activity Generating Brand Volume category for its work for 7UP: The Lemon Army.
Mudra Max also won a silver for the ‘Mumbai Smiles‘ campaign – the world‘s largest oral care marathon – in the Best Trade Marketing, Retail Specific or Channel Specific campaign category. This campaign is also recognized for setting a world record – verified by the Guinness Book of Records.
In addition to this, Mudra Max won two Orders of Merit; one for the Best Sponsorship or Tie-in campaign category for ‘The Film God Speaks on India‘s Biggest Religion‘. This promotion saw Bollywood superstar Amitabh Bachchan giving live cricket commentary as the popular character, Auro (from the movie PAA), during the India-Sri Lanka T20 match.
The second Order of Merit was won for ‘Aircel – History in the making‘ in the Best Small Budget campaign category.
Mudra Max chief strategy officer Anurag Gupta said, “These wins take our tally to 77 awards this year. We hope that we will reach the magical number of 100 by the time we finish the year. Globes are always special because you compete with the best in the world and I am happy that we have contributed significantly in giving India some reason to cheer! “
Meanwhile, JWT Mumbai took home a bronze award in the Best Cause or Charity Marketing Campaign category for its ‘Street to School‘ campaign for client Balwadi Night School.
JWT also won an Order of Merit in the Best Brand Awareness and Trial Campaign category for ‘Kellogg‘s Special K – Be Special‘.
Solutions Digitas bagged a bronze for its ‘HP-Original Beats‘ in the Best Use of Direct Marketing and CRM in a Promotion Campaign category, whereas Jagran Solutions won an Order of Merit for ‘Internet Explorer 8 – Explore Your Way‘.
Accentiv‘ India also won an Order of Merit in the Best Activity Generating Short or Long Term Brand Loyalty category for ‘Indian Oil Xtra Power Programme‘.
Brands
Tessolve lands a semiconductor veteran to drive its next big push
Ravi Kumar Chirugudu, who started his career at ISRO and has spent 35 years building chips and companies, joins the Bengaluru-based firm as president and chief operating officer
BENGALURU: Tessolve has never been shy about its ambitions. The Bengaluru-based engineering services firm already counts 18 of the world’s top 20 semiconductor companies among its clients, employs more than 3,500 engineers across 12 countries, and last year pocketed a $150m investment from TPG. Now it has hired the executive it believes can turn those assets into something bigger. Ravi Kumar Chirugudu, a 35-year semiconductor veteran who once built satellite payloads for ISRO and has since scaled engineering organisations across three continents, joins as president and chief operating officer, effective immediately.
THE MAN AND THE MANDATE
The appointment is, by any measure, a serious hire. Ravi Kumar Chirugudu comes to Tessolve after senior leadership stints at HCL Technologies, Altran and Wipro, where he managed large profit-and-loss portfolios and oversaw cross-regional teams. Over the course of his career, he has been instrumental in bringing more than 1,000 new products to market across the high-tech, energy and manufacturing verticals. Before the private sector claimed him, he began his working life as a scientist at the Indian Space Research Organisation, contributing to research and development in charge-coupled device technology and satellite payloads, a foundation that shaped everything that followed.
In his new role, he will lead Tessolve’s global growth strategy: expanding its engineering capabilities, deepening customer relationships and accelerating innovation across semiconductor and high-performance computing domains. The brief is broad, but the context is specific. Tessolve operates in the $550 billion global semiconductor market, and its recent moves, the acquisition of Germany’s Dream Chip Technologies and the TPG funding round, have sharpened both its reach and its expectations.
Srini Chinamilli, co-founder and chief executive of Tessolve, is characteristically direct about why Ravi Kumar Chirugudu was the choice:
“As we scale our global semiconductor and system engineering capabilities, Ravi’s appointment marks an important step forward. As global semiconductor demand continues to accelerate across industries, it is creating significant opportunities across the semiconductor lifecycle, from design, packaging, validation and systems integration. Ravi’s deep knowledge and leadership in this ecosystem brings the right mix of industry expertise, customer connect and execution capability, which will play a key role in strengthening our position as a trusted global engineering partner and reinforcing our market leadership.”
THE NEW ARRIVAL SPEAKS
Ravi Kumar Chirugudu, for his part, frames the move in terms of timing and culture, two factors that veteran executives tend to weigh as heavily as title or compensation:
“I am happy to join Tessolve at a time when the industry is rapidly evolving towards more complex, AI-driven systems. What stands out to me is its strong people-first culture and its commitment to bringing value to its customers. The strength of its global team, combined with its deep expertise in semiconductor innovation and next-generation product engineering, creates a solid foundation to build differentiated, scalable solutions. I look forward to working closely with the team to drive strategic growth and strengthen its role in shaping the global semiconductor ecosystem.”
The reference to AI-driven systems is not incidental. The semiconductor industry is in the midst of a structural reshaping, driven by the insatiable compute demands of artificial intelligence. For engineering services firms like Tessolve, which offers end-to-end capabilities from silicon design to packaged parts and invests in high-performance computing, high-speed interfaces, photonics and 5G, the moment is both an opportunity and a test. The company says it is well positioned to capture the next wave of industry growth. Ravi Kumar Chirugudu is now the person who has to prove it.
He came in from outer space, literally, and spent three decades learning how the semiconductor industry works from the inside out. Now Tessolve is betting that accumulated knowledge can help it cross the next frontier. In the $550 billion global chip market, the gap between ambition and execution is measured in engineering hours and leadership quality. Tessolve has just gone shopping for both.
