Brands
CLEAR Premium Water is Hrithik Roshan’s clear choice
Mumbai: CLEAR Premium Water, a quality-focused and value-based premium bottled water brand that had roped in Hrithik Roshan as its brand ambassador last year, recently released its latest campaign featuring the superstar.
“CLEAR rehne mein samajhdaari hai (It is wise to stay clear),” Hrithik Roshan emphasizes the wise choice of the premium bottled water brand’s consumers, echoing the brilliance behind choosing CLEAR in the latest campaign tagline drop.
In an industry where quality and safety take precedence, CLEAR Premium Water has positioned itself as the go-to choice for discerning consumers and found an invaluable ally in the Bollywood superstar.
CLEAR Premium Water founder and managing director Nayan Shah emphasised, “As the ambassador of CLEAR, Hrithik Roshan not only instils tremendous trust in the brand but also within the community. This recent unveiling showcases his endorsement as well as underscores CLEAR’s dedication to delivering premium bottled water that prioritises quality and service.”
This collaboration signifies more than just a marketing move; it symbolises a joint commitment to promoting a healthy lifestyle while addressing critical issues such as sustainability, environmental conservation, and the imperative choice of safe and pure drinking water.
We eagerly anticipate the tagline drop and the expansive impact it is set to make.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
