MAM
Zing dons new look for Lux
MUMBAI: Taking the concept of roadblock advertising one step ahead, Zing, the Bollywood channel from the Zee Entertainment Enterprises Ltd (Zeel) stable, has worked out an innovative brand integration with one of its key advertisers for a duration of three weeks.
Zing has integrated the popular toiletries brand Lux in its channel identity, logo, menu cards and its morning songs programme, Chillax Mornings.
Zing is doing this roadblock for Lux Lotus and Cream, a new soap from the toiletries manufacturer, till Diwali.
Zing has redone its colour scheme from a red and white combination to the purple and cream one that Lux is using for this new soap. All the peripherals of the channel packaging reflect the same.
Brands
Sanjeev Rolyan named global director at HCLTech
HCLTech taps seasoned pro to steer digital and software strategy worldwide
NOIDA: Sanjeev Rolyan has reached a new peak in his career, stepping into the role of global director at HCLTech. With over 16 years of experience in the tech and digital services arena, Rolyan is set to bring his expertise in software, applications, and end-to-end source-to-pay functions to the global stage.
Before this elevation, Rolyan held multiple leadership roles at HCLTech, including director & business head and general manager, where he played a pivotal role in driving enterprise resource planning and digital transformation initiatives.
His journey in the industry spans nearly two decades, starting with a long tenure at Genpact as assistant vice president, where he managed sourcing and procurement for IT solutions, SaaS, PaaS, IaaS, and application development projects.
Rolyan’s academic credentials include a postgraduate diploma in international business from Symbiosis International University and a certificate in digital strategies for business from Columbia Business School, where he mastered five key domains: customer, competition, data, innovation, and value.
At HCLTech, Rolyan’s mission is clear: to amplify the company’s software and digital offerings, streamline operations, and lead the charge in global digital transformation. With his blend of experience, strategic insight, and digital acumen, the tech world will be watching closely.
