MAM
Cartoon Network Enterprises partners with Random House
MUMBAI: Cartoon Network Enterprises (CNE), the global licensing and merchandising arm of the US television network, has announced a partnership with Random House Children‘s Books to create a full line of books based on the top-rated action-adventure series, Generator Rex.
The deal between the two companies builds on a long-standing partnership with Random House, Inc. that includes other popular Cartoon Network brands including Ben 10 and Bakugan (Del Ray Manga).
The Random House Children‘s Books programme will bring to market content-rich titles centered around Rex, a 15-year-old typical teenager with abnormal powers – including the ability to make his fists the size of boulders, sprout a jet pack out of his back and turn his legs into a lightning-fast motorcycle, among other talents.
Random House will launch their book programme in Summer 2011 with a Step into Reading levelled reader and a deluxe 3-D storybook. Additional readers, storybooks, and activity books will follow.
CNE senior VP Christina Miller says, “Generator Rex is driven by action-packed storytelling and strong characters that excite fans and leave them wanting more. Random House, and the publishing category as a whole, are key components to further expanding the Generator Rex universe into an immersive world that tells Rex‘s story off screen in a fun and engaging way.”
Random House/Golden Books Young Readers Group editorial director Dennis Shealy said, “Cartoon Network is a favorite among families, and Generator Rex is a powerhouse TV show with everything kids like: fast-paced action, sarcastic humor, creepy villains and monsters?and my personal favorite: Rex‘s talking monkey sidekick. Combine that with some of Random House Children‘s Books‘ strongest formats, and you‘ve got a recipe for retail success.”
Random House joins other partners for the consumer products launch of Generator Rex that currently includes Mattel as the brand‘s global master toy partner, Activision, for interactive, Hallmark for party goods and social expression, Hybrid Apparel and DC Comics.
Additionally, CNE will release the first title in the Generator Rex home entertainment franchise on October 19 with Warner Home Video distributing. Additional partners for the brand will continue to be announced in the coming weeks.
Cartoon Network has committed to at least 40 episodes of the series, and has also created an online game, Generator Rex: Nanite Master, featured at CartoonNetwork.com that has had more than 6.9 million game plays since its launch in March, as well as a show page and a Facebook fan page.
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
