News Broadcasting
ET NOW dons new look, changes logo
MUMBAI: ET Now, the English business news channel from Times TV Network, has unveiled its new logo and look.
The new logo has fresh, rich and deep colours. Also, the new “improved” on-air look will allow ET Now to utilise more screen space for news flashes, earnings information and stock calls providing more quality information to its viewers.
The channel says that the new graphics package provides the viewers with a better understanding of the stock market trends, stock analysis and market trading strategies.
The ticker and text flashes have been redesigned to better utilise the screen space and provide viewers with all the relevant information. The channel aims to enhance the viewer’s knowledge on market related anecdotes and trade analysis by displaying buzzing stocks along with news flashes, expert opinions and brokerage recommendations.
Also, the channel has introduced a new band at the top of the screen to carry the breaking news, signified by the usage of the “NOW” icon. It will also carry stock and index levels, show the countdown to market opening and other significant events, identify the shows and guests who will be appearing shortly.
All these changes are a process of constant evolution and intend to help viewers make most out of the stock market, the channel said.
The last four-week average market share of ET Now is 18 per cent, according to Tam data for 25+ males, All-India. CNBC-TV18 is the market leader with 47 per cent followed by NDTV Profit with 22 per cent. Bloomberg UTV has a 13 per cent market share.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
