MAM
G2rams bags activation mandate from Reebok
MUMBAI: Marketing services agency G2rams has won the Reebok Zigtech account for consumer connect initiatives.
G2rams‘ mandate is to create activations for the latest running shoes of Reebok.
The company is creating ‘Reezig Activity Circuits‘ for Zigitech at gymnasiums and malls across Delhi, Mumbai and Bangalore. In this BTL (below the line) activity, customers get first hand experience of the product.
The activity allows customers to complete a specially designed activity module, ‘the Reebok Energy Circuit‘ wearing the Zigtech shoes.
G2rams MD Sameer Mutreja said, “The activity allows the unique Zigtech brand to connect with its audience and allow them to touch, wear and ‘test‘ the shoe itself. It will give consumers the opportunity to compare Zigtech with a regular running shoe and impress the wearer with the technology‘s ability to reduce stress, wear and tear in the user‘s musculature in lower legs.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
