MAM
PMG signs five-year deal with Sehwag
MUMBAI: Madison World‘s sports marketing company, Professional Management Group (PMG), has signed a five-year deal with Virender Sehwag to kick-start its Sports Celebrity Management vertical. With the entry into sports celebrity management, PMG aims for a tremendous growth and activity in the next few years.
This deal puts Virender Sehwag amongst the league of the richest cricketers in world cricket today.The sports marketing company will look after Sehwag‘s brand endorsements and other commercial commitments worldwide with a special focus on image building and reputation management.
Said Madison World chairman and PMG director Sam Balsara, “We are delighted to have a phenomenon like Sehwag on board. These are the very same qualities which today‘s brands want to project to find respect and admiration among their target audience and therefore I am confident that there will be many brands who will want to associate with him and benefit from this association.”
With the 2011 ICC Cricket World Cup coming up, collaboration between these two giants in the field of sports will mark a new high in the strongly emerging sports marketing discipline in India and give brands new opportunities to maximize their impact on consumers and help connect with them.
Commented Sehwag, “I am very excited to have signed the deal with PMG. I am elated that, I would be working with my childhood hero Mr. Sunil Gavaskar. And I am sure we are going to have a great partnership working together.”
PMG is chaired by Sunil Gavaskar and co-owned by Adman Sam Balsara and Outdoor specialist Noomi Mehta.
Brands
LTTS CDO Narayanan Ramanathan steps down
Resignation effective 19 February, company cites personal reasons
CHENNAI: L&T Technology Services Limited announced the resignation of its chief delivery officer and senior management personnel Narayanan Ramanathan, marking a key leadership exit at the engineering services firm.
Ramanathan stepped down from his role, effective at the close of business on 19 February 2026, citing personal reasons. The company accepted the resignation the same day and duly filed all regulatory disclosures related to his cessation.
Based in Chennai, Ramanathan led LTTS’s Digital Products and Manufacturing Services (DPMS) business as a P&L head, overseeing multi-million-dollar operations and large-scale digital transformation programmes. His mandate covered Industry X.0, the Internet of Things, operational technology cybersecurity, robotics, cobots, digital twins, analytics and artificial intelligence.
He joined LTTS in 2018 and spent nearly eight years at the firm, holding several leadership roles before becoming chief delivery officer in November 2024. During his tenure, he worked closely with global capability centres to execute engineering-led digital strategies for international clients.
A technology industry veteran with over 27 years of experience, Ramanathan previously held senior leadership roles at Tech Mahindra, where he served as vice president and global head for connected engineering and analytics, and earlier led integrated engineering solutions across APAC and MEAI markets.
Ramanathan is also the first recipient of the International Galileo Master Award from the European Space Agency. LTTS said there is no additional information to disclose regarding board relationships following his resignation.
