Applications
Time Warner Cable launches service for time shift viewing
MUMBAI: Time Warner Cable has announced the launch of Look Back, a free feature that gives its digital video customers in the US the ability to go back within a three-day window to watch shows they may have missed without setting their DVR.
Look Back will launch with 48 channels (24 in HD and 24 in Standard Definition) with a consistent lineup across cable systems. Customers can access Look Back programming content immediately after it has aired on the network channel.
After completing successful market trials in several cities, the company is launching this feature in multiple areas, including New York, New England, North Carolina, South Carolina, Ohio, Wisconsin and parts of Texas. Look Back complements the company‘s Start Over feature, which allows a customer to restart a programme in progress, and its On Demand offerings, which are generally available one to eight days after original air time.
Time Warner Cable executive VP, chief programming officer Melinda Witmer says, “Look Back gives customers the ability to further time-shift and achieve more control over the programming they want to watch. There is no need to set a DVR and no worries about getting special equipment. Look Back® is easy, fast and simple for all of us with busy schedules.”
Digital video customers have to simply use the ‘Select‘ button on their remote control and then choose Look Back to find a programme. The available window for these programmes will be 72 hours.
Customers can also pause and rewind their programme selection.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
