MAM
Oxytocin increases sensitivity to ads: Study
MUMBAI: Oxytocin, the cuddle-hormone, casts its influence on the people’s mind when it comes to response to advertising.
According to a new research, Oxytocin increases sensitivity to advertising among humans. The research was tabled during the annual meeting of the Society for Neuroscience, in San Diego.
The researchers, led by Claremont Graduate University, California PhD Paul Zak, found that people treated with Oxytocin donated 56 per cent more money to causes presented in public service announcements.
Study participants who received Oxytocin also reported that the advertisements made them feel more empathetic. Oxytocin is produced naturally in the body and can trigger labour contractions and lactation in women.
The research has proven that Oxytocin is linked to happiness and well-being. It also revealed that women who showed the greatest increase in Oxytocin were also more satisfied with their lives, resilient to adverse events, and less likely to be depressed.
Brands
LTM secures $100M deal to power european MedTech’s hearing innovations
Seven-year partnership blends tech, apps, and regulatory smarts for sound solutions
MUMBAI: LTM, the business creativity partner to global enterprises, has landed a blockbuster $100 million deal with a leading European MedTech firm specialising in cutting-edge hearing solutions.
Over the next seven years, LTM will bring its innovation engine, iNXT, into play. This cross-industry platform helps companies navigate the merging worlds of physical and digital, and for the MedTech client, it promises a seamless tech makeover.
LTM’s role will cover the MedTech’s main hearing instrument brands and private labels, including wearable devices, the fitting application used by hearing care professionals, and the mobile app that lets users control their devices. Beyond development, LTM will guide the firm through complex compliance and regulatory frameworks, ensuring every beep, buzz, and click meets strict European standards.
With this deal, LTM is not just tuning into the MedTech sector, t’s setting the volume on innovation and tech-savvy support for the years ahead.
