MAM
Online ad industry to touch $50 bn this year: Don Epperson
MUMBAI: The chairman and Global CEO of Havas Digital, Don Epperson, has said that online advertising was one of the fastest growing mediums in India.
According to him, the online advertising industry was estimated to touch $50 billion by the end of this year in the US alone while other markets too were poised for a similar growth.
Epperson was in Hyderabad recently for the launch of Centre of Excellence (CoE) that would provide marketing and digital services for clients worldwide by his company that is a diversified advertising and online marketing solutions provider. The Centre, headed by Ravi Kabra, would employ about 20 people for now.
The CEO was of the view that India has emerged as an important business destination for multinational corporations and many Indian companies are going global, requiring expertise to address this space.
Referring to the growth of online advertising, Epperson said that the largest categories of advertisers were Internet players, real-estate firms and financial services companies. Online gaming and sports are two other major categories.
Among the top six global advertising and marketing solutions provider, Havas Digital has clients such as Air France, Vodafone, Emirates, Peugeot, Cap Gemini and works with Google, Yahoo and MSN for online advertising-related business.
The company plans to launch a mobile-based services arm in India soon.
MAM
Birla Opus unveils ‘Dil Aise Eid Manaye’ digital film
New campaign celebrates family reunion and home transformation for Eid.
MUMBAI: Birla Opus just painted Eid with heart because when the family arrives, even the walls start smiling wider. Birla Opus Paints, the decorative paints brand from Aditya Birla Group’s Grasim Industries, has launched its new digital film ‘Dil Aise Eid Manaye’ ahead of Eid celebrations. Rooted in the brand’s philosophy of Duniya Ko Rang Do, the campaign captures how colours, homes and relationships come alive when families reunite under one roof during the festival.
The film tells the touching story of a young boy initially upset as his home is repainted and rearranged to welcome extended family for Eid. As cousins arrive, the house fills with laughter, shared moments and an impromptu cricket match, turning what felt like disruption into pure delight. The narrative shows how festivities grow louder, warmer and more meaningful when shared, with freshly painted walls quietly becoming the perfect canvas for joy.
Birla Opus Paints head of marketing Inderpreet Singh said, “Eid is a festival that celebrates unity, gratitude and the joy of being surrounded by loved ones. With ‘Dil Aise Eid Manaye’, we wanted to tell a story that resonates with families across India and highlights how beautiful walls uplift the festive spirit.”
Leo India chief creative officer Sachin Kamble added, “This film beautifully captures how a young boy comes to realise that no celebration is ever truly complete without the people we love. It’s in these shared moments of togetherness, warmth, and connection that celebrations find their true meaning.”
Conceptualised by Leo India, the film will run across Youtube, Instagram, Facebook and other social platforms. In a festival where colours dissolve boundaries and emotions rise, Birla Opus isn’t just colouring walls, it’s quietly reminding us that the best shade of home is the one painted with people we love.
