iWorld
Amazon miniTV gears up to launch the second season of its coming-of-age drama series Dehati Ladke
Mumbai: Amazon miniTV, Amazon’s free video streaming service is all set to bring the second season of its much-adored coming-of-age web-series, Dehati Ladke. Captivating the audience with a blend of heartwarming nostalgic moments, romance, drama, and entertainment, the first season was widely applauded by the viewers. Following the journey from season 1, the second edition will further explore the life of Rajat as his character dwells in city life through different stages of friendship, love, and pursuing his dreams. Starring Shine Pandey, Raghav Sharma, Tanish Neeraj, Saamya Jainn, Aasif Khan, and Kusha Kapila in pivotal roles, the second season of Dehati Ladke will stream exclusively from 12 January on Amazon miniTV for free.
The engaging trailer gives a sneak peek into the intense roller-coaster ride filled with love, jealousy, aspirations, and rage. While season 1 portrays a strong bond between Rajat, his friends and his love Prerna, Season 2 will test his true self as he loses everyone he ever loved, including his parents and his mentors Prashant and Chaya. This rollercoaster of a journey will witness how Rajat deals with his emotional turmoil and leaves the audience wondering if there is light at the end of the tunnel.
Talking about the new season, Kapila shared, “Dehati Ladke has been a wonderful journey with a wholesome blend of emotions and to be back with its second season, is an ecstatic feeling. The new season is much more fun and drama-filled with new learnings and heart-touching moments. I feel delighted to be part of such an impactful project, which teaches us, entertains us, and leaves us with a content heart through the lens of Rajat. The viewers will see more of an intriguing side of Chhaya in this season.”
Sharing his excitement about the new season of Dehati Ladke, Pandey said, “Nothing can beat the happiness of bringing back the new edition of the project which is so close to your heart. It is a delight to come back as Rajat unveiling different layers of his character, with new dynamics in his relationships. It will be interesting to witness how he tackles new arousing emotions, and differences in friendship and love while staying focused to pursue his dream. I can’t wait for viewers to unfold his journey and shower their love as they did for season 1.”
Dehati Ladke S2 will be available for streaming exclusively for free on Amazon miniTV from January 12. You can watch it on the Amazon shopping app, Fire TV, or download the Amazon miniTV app on Playstore.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
