MAM
Sorrell raises WPP growth forecasts
MUMBAI: WPP Group, the world‘s largest advertising conglomerate, has raised the 2011 growth forecasts and predicted a boost in its dividend.
The group had previously expected its individual businesses to grow between 3 and 4 per cent in the coming year.
Speaking at a media conference, chief executive Sir Martin Sorrell said: “Actually, it‘s stronger than that. It is coming through stronger. WPP at this stage is seeing pretty good strength across the board”.
The resurgence in the US and China and the uplift in traditional advertising markets have contributed to the company‘s growing optimism.
Sorrell also noted that WPP, which has 2,400 offices in 107 countries, has grown by 4.5 per cent in the year to the end of October and that its “highly likely” that the group would notch up 15 per cent dividend growth rate in the latter half of 2010.
According to him the group, which owns agencies such as Ogilvy & Mather and JWT, is now intending to increase the dividend for 2011. He also cautioned that the European debt crisis hasn‘t had any impact yet, though it was causing “massive uncertainty” and it is still “too early to predict”.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
