MAM
Vizeum wins media duties of d.light
MUMBAI: Vizeum India, the media arm of Aegis Group, has won the media duties of d.light, a social enterprise and a Silicon Valley venture.
The business will be handled out of Vizeum, New Delhi, under the leadership of Harit Pant who is general manager for the north.
Averred Vizeum managing director Indian sub-continent S Yesudas, “We are extremely delighted with this win and take the opportunity to welcome d.light to the Vizeum family. This is an extremely interesting category and will be focused on making tangible contributions to the client‘s business.”
d.light, funded by M&M, Acumen Fund, DFJ, Nexus India and others, is engaged in the design, manufacturing and distribution of Solar appliances to people who have either no or little access to grid electricity.
Said d.light managing director Mandeep Singh, “Vizeum would play the role of our strategic communication consultants ensuring that the right message reaches the underserved consumers including the opportunity for the consumers to experience the product.”
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
