MAM
OgilvyOne launches service to help companies drive sales via social media
MUMBAI: OgilvyOne Worldwide has launched a new offering, Social Selling, in the US to help companies drive topline growth through the use of social media. It will be led by OgilvyOne Consulting in partnership with a group of sales experts.
The marketing network company introduced the service following a research it conducted among 1,000 sales professionals in the US, UK, Brazil and China, which revealed that there is “social media adoption gap” existing between salespeople and sales organisations.
OgilvyOne Worldwide chairman and CEO Brian Fetherstonhaugh said, “Our research has shown that the people on the front-line, the salespeople themselves, recognise the power and potential of social media. They are hungry for education and empowerment, yet few companies are providing the access and training they need. Part of our new ‘Social Selling‘ offering has been designed to help companies overcome this discrepancy and drive sales growth.”
The research says that social media has had an enormous impact on buying behavior with 49 per cent of sellers seeing social media as important to their success. Among the most successful salespeople, over two-thirds believed social media is integral to their sales success.
OgilvyOne Worldwide COO Gunther Schumacher added, “Selling must evolve in lockstep with the way people are buying today. The “21st Century Selling” offering maximizes sales potential through both Social Selling and Branded Selling, and draws upon the experience of our expert partners, such as John Callies, an IBM sales veteran. The offering consolidates assignments Ogilvy has been conducting for clients like IBM and Ford in the U.S. and Unilever in Asia. “
In the survey 68 per cent of sales professionals said that the selling process is changing faster than what their own organisations are adapting.
According to the research, companies were not providing solid training to sales professionals in social media. In fact many are actively discouraging the use of social media despite the fact that customers are buying that way. 48 per cent of salespeople believed their companies are afraid of letting employees use social media.
As per the research 25 per cent salespeople surveyed in Brazil said that they receive training on social media usage. 38 per cent of the salespeople surveyed in China use personal blogs in their selling process while only 3 per cent of US salespeople do the same.
The “Social Selling” offering is part of the company‘s broader initiative called “21st Century Selling” to help clients maximise sales.
MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
