Hindi
My Cinemas opens multiplex at Kandivili in Mumbai
MUMBAI: Inspire Multiplex (IMPL) has unveiled its first multiplex named My Cinemas at Kandivali, the western suburbs of Mumbai.
The multiplex has 668 seats and it claims of interiors of international standards, optimum mix of recliners and luxury seating, high levels of hygiene, varied food and beverage options and high and consistent service standards.
The company is also planning to launch its next property in Haridwar in the first quarter of the next year. The next property that My Cinemas will open in Q4 2010 would be in Bulgaria with four screens at a shopping mall in Pleven Bulgaria. The company is also sizing up the markets in Romania and Turkey.
The multiplex chain has ambitious target to have 300 screens in the next three years.
IMPL director Amitabh Vardhan said, “There has been stagnated growth seen in this year. To come up with sustainable growth, we needed to go beyond the traditional marketing strategies. A radical innovation was needed and last year, the Inspire group began testing lower pricing structures at several cinema sites around the country, with huge success.
Our research has shown that nearly half of our customers find movie-going expensive and we want to get new audiences to experience the magic of cinema. We believe the changes will be a boost for local filmmakers as well, with not only more people being able to afford movies, but making it a far less risky purchase – and we hope people will be more adventurous in their choices.
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
