Hindi
Ormax Media launches study to track Bollywood stars’ popularity
MUMBAI: Media research and consulting firm Ormax Media has launched ‘Stars India Love‘, a monthly Bollywood study that will track popularity of film stars.
As part of the study procedure, ‘Stars India Love‘ is conducted across five markets – Mumbai, Delhi, Ahmedabad, Lucknow and Indore, among 2000 respondents every month, in the target group 15-34 years, SEC A and B. In the research, each respondent is asked to name his or her top two favorite male and female film stars each.
In the first track, conducted in November 2010, Salman Khan and Katrina Kaif have ranked as the most popular male and female star respectively. Among the female stars, Katrina (50 per cent share) is followed by Aishwarya Rai Bachchan (30% share). However the battle is tougher among males, with Salman (34 per cent share), closely followed by Shah Rukh Khan (31 per cent).
Among female stars, Kareena Kapoor, Kajol and Priyanka Chopra are on third, fourth and fifth place with 20 per cent, 18 per cent and 14 per cent share respectively. Whereas among the male stars, Aamir Khan (23 per cent), Hrithik Roshan (21 per cent) and Akshay Kumar (16 per cent) are among the top five list.
Speaking on the relevance of the monthly popularity tracking of Bollywood stars, Ormax Media CEO Shailesh Kapoor said, “With big releases every month and fresh stars constantly bursting on the seams, star popularity is a very dynamic parameter. Hence, a monthly track has wide usage across various industries.
“For an advertiser, it becomes imperative to know these changing trends, so that they can encash them in time for endorsement-related decisions. For TV channels, the findings can be useful inputs while deciding on celebrities for various reality shows. For film producers, it can affect casting and pricing decisions for upcoming film projects.”
Ormax Media had launched a similar tool in January, Small Wonders, a quarterly kids television study that ranks kids‘ favourite characters on television. In August 2009, it had launched a similar product for the Hindi GEC universe called ‘Characters India Loves‘, which is a quarterly study measuring the favourite television characters of Hindi GEC viewers.
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
