MAM
Metlife retains McCann, moves BTL account
MUMBAI: MetLife India Insurance Company has retained McCann Erickson as the creative agency for its above the line (ATL) activities.
The insurance company, however, has moved the below the line (BTL) creative account to Solutions Digitas, an integrated marketing services arm of Publicis.
Previously, the BTL account was handled by MRM Worldwide, the digital arm of McCann Worldgroup.
McCann Erickson executive vice president Debashish Paul confirmed the news to Indiantelevision.com.
MetLife had called for a creative pitch in October 2010.
MetLife India Insurance Company (MetLife), an affiliate of MetLife Inc, was incorporated as a joint venture between MetLife International Holdings Inc, The Jammu and Kashmir Bank, M Pallonji and Co. and other private investors.
