MAM
Metlife retains McCann, moves BTL account
MUMBAI: MetLife India Insurance Company has retained McCann Erickson as the creative agency for its above the line (ATL) activities.
The insurance company, however, has moved the below the line (BTL) creative account to Solutions Digitas, an integrated marketing services arm of Publicis.
Previously, the BTL account was handled by MRM Worldwide, the digital arm of McCann Worldgroup.
McCann Erickson executive vice president Debashish Paul confirmed the news to Indiantelevision.com.
MetLife had called for a creative pitch in October 2010.
MetLife India Insurance Company (MetLife), an affiliate of MetLife Inc, was incorporated as a joint venture between MetLife International Holdings Inc, The Jammu and Kashmir Bank, M Pallonji and Co. and other private investors.
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Ashish Satija joins Deloitte as vice president – delivery
Seasoned leader brings 20+ years of expertise to drive impact and innovation
GURUGRAM: Ashish Satija has embarked on an exciting new chapter, taking charge as vice president – delivery at Deloitte. In this senior leadership role, he will steer operational excellence, deliver high-impact client services, and champion strategic innovation across global engagements.
Reflecting on his career move, Satija said, “Every new role and change is an opportunity to learn, build, and create impact in new ways. A few weeks ago, I began a new chapter in my professional journey! I’m happy to share that I’m starting a new position as vice president – delivery at Deloitte!”
He also expressed gratitude to his colleagues for a warm welcome, thanking Tanvi Thacker, Varun Batra, Smriti Shukla, Bharat Sureka, Kakoli Adhikary, and Astha Bahuguna for making the onboarding smooth and memorable.
Satija brings more than two decades of experience spanning process transformation, finance, operations, and innovation. Prior to Deloitte, he served as director – order to cash at Johnson Controls, following a long stint at IBM India in leadership roles including global delivery project executive and dgm f&a delivery leader. Early in his career, he gained experience at Tech Mahindra, 24/7 Customer Pvt. Ltd., HCL, and IBM Daksh.
A graduate in computers and IT from the Open University of British Columbia, Satija recently completed the CFO programme in finance at the Indian School of Business, equipping him with both technical expertise and strategic insight for his new role.
With a rich mix of operational know-how and innovation-driven leadership, Ashish Satija is poised to make his mark at Deloitte, blending experience with fresh ideas in the world of corporate delivery.
