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Total Sports Asia appoints GlobeCast as satellite service provider
MUMBAI: GlobeCast has signed a series of deals for sports distribution in 2011, the largest of which is with Total Sports Asia (TSA), the official rightsholder for the BWF Super Series Badminton and ITTF Pro-Tour Table-Tennis from 2011 to 2013. The broadcast company has appointed GlobeCast as its official satellite service provider for these events.
GlobeCast will provide satellite and fiber delivery from four events for Total Sports Asia: the ITTF Slovenia Open and England Open and two Superseries events in Kuala Lumpur and Seoul in January.
GlobeCast’s ad-hoc team deploy year-round around the world to provide the best live coverage for major events for broadcasters and rightsholders. Clients turn to GlobeCast for delivery of major events and content in HD, SD and 3D formats around the globe via satellite and the GlobeCast Backbone Network.
In a separate deal, GlobeCast oversaw the delivery of the SD world feed for the 5th Royal Trophy from 7-9 January in Hua Hin, Thailand for Entertainment Group, delivering a cumulative 21 broadcast hours via satellite.
Finally, GlobeCast is also involved in the AFC Asian Cup Finals taking place in Doha, Qatar.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
