MAM
Ritesh Singh joins icogz as chief growth officer
Mumbai: icogz Ltd, a data analytics company with operations across India, MENA, UK and Canada is delighted to announce the appointment of Ritesh Singh as the chief growth officer based in Canada. Ritesh, a seasoned entrepreneur with over two decades of experience in building high-growth businesses. As a digital transformation leader, he has led global teams and has been instrumental in growing brands across geographies & sectors. He will lead the icogz partnerships to drive the company’s vision.
Established by Amit Tripathi, icogz is a business intelligence platform empowering brand leaders in making meaningful decisions and fostering business growth. The BI platform facilitates informed decision-making by synthesising diverse and disparate data from diverse platforms and delivering real-time actionable insights.
Continuing his entrepreneurial spirit, Singh said, “I was inspired by Amit’s vision for icogz and with Stalwarts like Meenakshi Menon as the chairperson of icogz & Bicky Carlra as a leading partner of the business, there were no questions left on the table. Joining icogz as part of the leadership team with key responsibility of driving global business growth, I look forward to leveraging my entrepreneurial experience to drive innovation, expand market presence, and deliver exceptional value to all shareholders.”
icogz MD Amit Tripathi expressed his confidence in Ritesh’s appointment, stating, “We are thrilled to welcome Ritesh in the leadership team. His extensive experience being one of the leaders in expanding the digital ecosystem in India, his entrepreneurial spirit aligns perfectly with our goals for icogz. I look forward to working closely with Ritesh as we undertake the journey to make icogz a leading BI company in the world.”
Before joining icogz, Ritesh spearheaded his own digital enterprise, where he continues to be an equity partner. Under his visionary leadership his enterprise emerged as a prominent player in the digital consulting space with over 170 team members, collaborating with national and multinational brands to achieve their growth objectives. Ritesh’s journey in the digital domain includes leadership roles at MEC Interaction and Starcom MediaVest Group, where he achieved remarkable milestones in business growth and global relationship management.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
