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Big CBS selects BroadView for broadcast management system
MUMBAI: Big CBS, the joint venture between Reliance Broadcast Network (RBNL) and CBS Studios International, has selected Broadview to handle its broadcast management system.
Broadview is handled by U-To Solutions in India. The operations include BIG CBS Prime and two yet to launch channels – Big CBS Spark and Big CBS Love.
Broadview’s suite is a fully integrated broadcast management system for advertising sales, traffic, programming, scheduling, acquisitions and billing.
Reliance Big Broadcasting COO Ashutosh said, “The primary reason we selected Broadview, is that it is a fully integrated offering which brings flexibility and adaptability for our business.”
U-TO Solutions director Sumit Suri added, “This is yet another milestone for us and a crucial validation of our effort to provide cutting edge products and solutions to the broadcast industry. With our array of products and solution we have now managed to successfully provide solutions to broadcasters for both forms of revenue ad sales, and subscription. We are very excited about our new initiatives focused on content owners.”
U-TO Solutions had earlier brought all Viacom18 channels (Colors, MTV, Nick and VH1), and all 10 channels of Taj Television including Ten Sports, and Zee Sports on their BMS platform.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
