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The tough task of building a non-tabloid news channel in India -NewsX Co-promoter & Editor-in-Chief Jehangir Pocha
Nothing worth doing is easy, and building a genuine, non-tabloid news channel in India is certainly worth doing. But it‘s clearly very difficult.
It‘s widely put out that the problem is the viewer. It‘s posited that he (and it‘s almost always considered to be a “he”) is of only average intelligence, attracted by gaudy sets, sensational presenters, cluttered screens, and animation that is more animated than a Korean video game.
Yet, at NewsX, we have seen our viewership and appreciation for our non-tabloid content swell significantly. Shows like Art Talk, the only one of its type that no one would have thought of as a TRP driver, are sometimes the most watched shows of the week! Our reporting from Kashmir, Naxal areas, and bomb blast sites often get more viewers than other channels‘ Bollywood shows. In fact, on weekends, when other channels load up on entertainment, lifestyle and sports, our news bulletins and shows score so well we‘re almost always one of the most-watched news channels.
The fact is that viewers (men and women) are desperate for real, non-sensational, non-tabloid news channels, and a very sizable segment of them are rapidly evolving in their taste, knowledge and interests. One can see this in Bollywood, where these new viewers drive the success of films, such as Peepli Live.
But it is the broadcast industry itself, with its many distortions, that puts barriers in the way of reaching these viewers and consolidating them.
This is especially problematic for new entrants.
The biggest problem is distribution. The cost of distributing a new channel is prohibitive, and the monopolistic nature of distribution means new channels have limited leverage. There is also no incentive for distributors to want to encourage and develop new channels, as their limited carriage bandwidth is already overloaded.
In fact, too many distributors do the opposite – work with established channels to hinder new ones. Sad. And bad for democracy. A more enlightened approach, that could benefit everyone, would be to introduce digitisation, and end the artificial scarcity in distribution by creating limitless bandwidth. This would grow the entire industry, from the number of broadcasters, to the revenue of distributors, and the quantum of advertising. Yet, the government and industry leaders are failing at this.
The faults of the Tam system are also well established, but again, the inaction on fixes is worrying. There is always a vested interest in the status quo, but isn‘t there now more advertiser, agency, public and broadcaster interest in revamping and refining Tam? As it is, the final ratings for English news channels is determined every week by just 5 to 7 individuals! They‘re among the most powerful people in the country, except they don‘t know it.
Tam is like a microscope – when inefficient, it can vaguely show only huge items, or bundles of viewers. This was acceptable when there were only a handful of channels with huge viewership. But the TV industry is now much more fragmented. So there is a need for Tam to become efficient and more clearly show smaller bundles of viewers. Company marketing heads and CEOs I have spoken to all know this. They all have this gnawing feeling that they‘re not necessarily spending their advertising budgets well and not getting the best bang for their buck.
That‘s one reason India is one of the only countries in the world where print is still heavily favoured by advertisers. There‘s just a greater comfort factor with print, and its substantially better metrics and measurements. So, if anyone wants to grow TV advertising, they should know reforming Tam is the key.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
