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Willow TV offers cricket World Cup in HD to US viewers
MUMBAI: Willow TV, the North American cricket broadcaster, has unveiled plans for the broadcast of the ICC Cricket World Cup 2011 in the United States.
Willow TV has entered into agreements with Dish Network and DirecTV, the satellite television platforms, who will broadcast the World Cup in high-definition. Dish Network and DirecTV are the only television providers in the US that will broadcast the event.
Willow will also distribute the event via Internet streaming, available across a range of devices. Willow has acquired the exclusive rights to distribute the series on television, broadband and the Internet in the US through an agreement with ESPN Star Sports (ESS), ICC‘s global broadcast and production partner.
Customers can subscribe to the pay-per-view package directly from Dish Network and DirecTV, as well as online via Willow‘s website.
The ICC Cricket World Cup will be available in HD for the first time ever in the US. The first match is on 19 February between co-hosts India and Bangladesh, culminating with the Final in Mumbai on 2 April.
Willow TV has recently announced support for its live streaming across a variety of devices, including an array of smartphones, tablets, leading gaming consoles, Internet-ready televisions and IP video players.
“The range of viewing options that we have made available for this event is unparalleled, and we look forward to delivering a phenomenal viewing experience to cricket fans throughout the US,” said Willow TV CEO Vijay Srinivasan.
ESPN Star Sports MD Manu Sawhney added, “We are pleased to see the increasing popularity of the game in the US and we are committed to bringing the excitement and passion of this iconic cricket tournament to fans in the most comprehensive, engaging and entertaining manner with our signature style production & presentation.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
