MAM
Oscar ad spending reached $720 mn in 10 years
MUMBAI: Marketers have spent almost $720 million during the past 10 years to endorse their products during the Oscar telecast, according to a report released by ad research firm Kantar Media.
The average price of a 30-second unit was the highest, $1.69 million in 2008, and the lowest in 2002, with $1.29 million.
For the 2011 telecast, ABC’s initial asking price for a 30-second spot is around $1.7 million, according to published reports.
Over the past decade, the total ad spend per year reached a high of $81.1 million in 2008 and a low of $61.6 million in 2001. The total for 2010‘s telecast was $70 million.
According to the report, for the past five years, just five companies – Coca-Cola, JC Penney, General Motors, American Express and MasterCard International – accounted for more than 50 per cent of the total ad revenue.
However, due to recession, the number of first time advertisers has increased during the live telecast of the academy awards over the past five years, says Kantar Media.
Forty-eight per cent of advertisers during last year‘s telecast were first-timers, up from 33 per cent the year before and up from 15 percent in 2008.
Last year‘s newcomers included Ameriprise, Estee Lauder, Intel, Kimberly-Clark and Samsung.
MAM
Sun Pharma’s ‘Heart ke Liye 8’ campaign crosses 24.1 million views
14.3 million on Youtube, 9.8 million on Meta drive heart health awareness.
MUMBAI: A strong heart may not trend every day but this one clearly did. Sun Pharmaceutical Industries Limited’s public awareness campaign ‘Heart ke Liye 8 – Making India Heart Strong’ has clocked 24.1 million views since its launch on 26 February 2026, signalling growing traction for preventive health messaging in India. The campaign has garnered 14.3 million views on Youtube and 9.8 million across Meta platforms, extending its reach further through integrations on connected TV, Tata 1mg and news and gaming apps.
At its core, the initiative focuses on a simple idea, heart health is built daily, not occasionally. Anchored by a relatable “Heart-strong Man” character, the campaign translates medical advice into everyday actions nudging individuals towards consistent lifestyle changes rather than reactive care.
The messaging is structured around eight pillars of cardiovascular health, including better eating habits, physical activity, weight management, monitoring blood pressure, sugar and cholesterol levels, avoiding tobacco, regular check-ups, stress management and adequate sleep.
The campaign is part of a broader national push under the ‘Making India Heart Strong’ programme, which combines awareness with on-ground interventions. Sun Pharma has been running over 10,000 heart screening camps annually, covering more than 1.2 lakh individuals, while CPR training initiatives have reached over 1.5 lakh people each year. Patient education programmes, meanwhile, engage over 15 million individuals annually through clinics and outreach efforts.
With cardiovascular diseases continuing to be a leading cause of mortality in India, the campaign’s scale reflects a shift in public health communication where digital reach meets behavioural nudges.
As the numbers suggest, the message is landing: when it comes to heart health, small steps repeated often may be the biggest win.
