MAM
Oriflame appoints Ignitee Digital Solutions as digital marketing agency
MUMBAI: Beauty products company Oriflame India has signed Ignitee Digital Solutions as the digital media agency for a period of one year.
Ignitee will run a dedicated social media campaign on social networking sites such as Facebook and YouTube to celebrate the launch of ‘Dare To Be‘.
Says Ignitee Digital Solutions COO Shankar B, “In the past we have handled clients from the beauty industry, hence our partnership with Oriflame India will further strengthen our presence in this segment. During the annual partnership Ignitee Digital Solutions will initiate all the activities that would enhance Oriflame India‘s presence in the social media landscape.”
Oriflame is currently concentrating on the youth segment. ‘Dare To Be‘ is a new youth philosophy which specifically targets young people. ‘Dare to Be‘ encapsulates new ranges, products and accessories inspired by young women and the hottest beauty trends.
The Swedish beauty products company recently appointed Starcom Worldwide as its media partner in India.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
