MAM
Allied Digital Services ropes in Gaurav Bahirvani as CMO
MUMBAI: IT services and solutions provider Allied Digital Services has appointed Gaurav Bahirvani as its global chief marketing officer.
Bahirvani will report directly to chairman and managing director Nitin Shah and be based at the company‘s headquarters in Mumbai.
Bahirvani will work in close collaboration with the senior executive team and will lead to global brand development, marketing communications strategy and all communication functions including advertising, media relations, investor relations and public relations.
Said group chief executive officer Bimal Raj, “As we continue our rapid growth in major global markets, it is important that we take a more brand driven customer-focused view of our overall marketing strategy. We feel Gaurav‘s marketing acumen and brand leadership makes him the right leader for this position.”
Bahirvani has worked with various multinational corporations such as PricewaterhouseCoopers, Colliers International and EQUiTOR-Interbrand Consulting United Utilities among others.
Adds Shah, “With Gaurav‘s broad-based experience, we strongly believe he will play a pivotal role in our transformation journey and help our business achieve sustainable growth and accelerated success.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
