MAM
Reliance Brands inks license pact with Steve Madden
MUMBAI: Reliance Brands, a part of Reliance Industries, today announced an exclusive long-term license agreement with designer Steven Madden to launch his fashion-forward range of footwear and accessories.
Through this association, Steve Madden products will be available through exclusive monobrand stores and premium department stores in all major cities across India.
Positioned as a bridge between hi-street and luxury, the brand aims to target women between 16-40 years and will offer a range of fashion forward, of-the-moment designs across footwear and a variety of accessories. The stores will also offer Madden Girl, a fashionable line for younger girls.
Says Steve Madden CEO Edward Rosenfeld, “India and its diverse consumer base is a very important and strategic market for us. Our association with Reliance Brands culminates a long cherished goal of entering this unique market and marks the beginning of a long term association with the trend conscious Indian consumers.”
Relaince said that through this association with Steve Madden it aims to translate the brand‘s unique fashion sense into the mindset of the Indian women consumers.
Added Reliance Brands president and CEO Darshan Mehta, “Steve Madden has always been known for its expertise in trend forecasting and has a large and loyal following of fashion-forward women across the world. Currently there is a great demand for fashionable women‘s footwear and accessories in India; however it is one segment that is lacking in options.”
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
