MAM
Sun TV to up ad rates of Malayalam and Kannada channels from 1 April
MUMBAI: Kalanithi Maran-promoted Sun TV Network will be upping ad rates for its Malayalam and Kannada language channels from 1 April, in tune with its other regional language channels.
For the Malayalam market channels, Sun TV Network has decided to increase the rates from six to 33 per cent.
The ad rates for the Kannada channels, meanwhile, will be increased from five to 13 per cent.
The slot fees (broadcast fees) received from the content producer will also be increased accordingly.
Recently, Sun TV announced the hike in ad rates for its Tamil channels – Sun TV, KTV, Sun Music, Sun News, Chutti and Adhitya and Telugu channels – Gemini TV, Gemini Movies, Gemini Music, Gemini News, Gemini Comedy and Kushi.
The overall effective ad rate hike across the four markets would be in the region of 13-15 per cent, according to market estimates.
Sun had last revised its ad rates across its channels between 10-33 per cent from January 2010. This resulted in an effective hike of 13 per cent, according to market estimates.
Meanwhile, Indiantelevision.com was the first to report that Vijay Kumar has replaced Ajay Vidyasagar as Sun TV Network COO.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
