MAM
MSLGroup launches design and creative services unit in India
MUMBAI: Publicis Groupe’s MSLGroup has launched MSLGroup Creative+, a global design and creative services unit in India.
Hanmer CEO and MSLGroup India board member Jaideep Shergill said, “This move is a testament to our creative team who worked tirelessly to create and refine our offering to global clients and MSLGroup offices. We are excited to offer a comprehensive set of creative services and establish a unit that brings to life MSLGROUP?s commitment to innovation, creativity and channel-neutral communications.”
The MSLGroup Creative+ aims to offer its clients and MSLGroup offices various services including print collateral, events, video, web development, mobile and social applications.
“Formation of MSLGroup Creative+ is a part of MSLGroup’s global commitment to developing innovative approaches to best service clients and offer added value, in addition to leveraging resources that exist across its expanding global network,” an official statement said.
The Creative+ team will work as an extension of MSLGroup agencies and offices across the globe, supporting existing practice and service offerings when the need arises.
MSLGroup Creative+ CEO Olivier Fleurot said, “The communications industry has seen a convergence of expertise and content in recent years, and now more than ever before, our clients audiences are expecting more robust creative materials across all channels. With the launch of this always-on creative solution, MSLGROUP clients and offices in any time zone will be able to work in partnership with our India-based team to deliver creative content faster, more consistently and at great value.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
