Hindi
Godrej Appliances in co-marketing tie-up with Kannada film ‘Kool’
BANGALORE: Looking at the success it had on the national level with Bollywood cinema and a Tamil film in co-marketing, Godrej Appliances has gone a step further and tied up for in-film promos and a co-marketing tie-up with the soon to be released Kannada film ‘Kool-Sakkat Hot Magga’.
‘Kool – Sakkat Hot Magga‘ is the first directorial venture of Kannada superstar Ganesh whose film ‘Mangaru Male’ broke all the box office records in 2006, and was the first in India for any language to be screened for continuously one year in a multiplex. It was remade in Telugu as ‘Vaana’ and in Bengali as ‘Premer Kahani’.
The big names associated with ‘Kool – Sakkat Hot Magga‘ include cinematography by Ratna Velu (movie Robot); editing by Anthony (of the My Name is Khan & 3 Idiots fame) and songs by Sonu Nigam, Shreya Goshal, etc.
“Our efforts have always been to offer something exciting and interesting to our consumers. We all know that movies are a religion in India. So this summer, we have done an exclusive tie-up with one of the most anticipated Kannada blockbuster, for the first time in the industry, to give our customers a never before kind of gratification on purchase of a home appliance. The theme of the movie ‘Kool’ connects with the youth beautifully and hence we found this movie a great fit with our brand and consumers”, said Godrej Appliances senior general manager Ramesh Chembath.
“No funds will be paid upfront to the film’s makers, but we are both spending a fair amount of money for co-promotion of the film. There is a lot of in-film mention of Godrej Appliances products in the film. We have a dialogue in the movie during which Ganesh tells a friend that the tagline ‘Design by curiosity’ is his tagline, not that of Godrej Appliances,” explained Chembath further.
The Godrej Eon-Kool Summer Dreams Offer is a unique opportunity for consumers to: to play a role in the next home production of Ganesh; meet Ganesh and dine with him at a meet and greet event; win free movie tickets to ‘Kool- Sakkat Hot Magga‘ and watch the movie with the star cast; win free Timex watches and Kool lunch-ware.
South India is a big market for Godrej Appliances and contributes about 35-37 per cent, while Karnataka contributes about 10 per cent to its revenues.
JWT and Leo Burnet handle the creative duties while Mindshare manages the media buying for Godrej Appliences.
Hindi
MIFF 2026 to return to Mumbai; film entries open till April 12
19th edition to host WAVES Doc Bazaar, spotlighting global documentary talent
MUMBAI: The 19th edition of the Mumbai International Film Festival 2026 is set to take place from June 15 to 21 at the NFDC Complex, with film submissions currently open and the deadline fast approaching on April 12.
Organised by the National Film Development Corporation under the Ministry of Information and Broadcasting, the biennial festival remains one of South Asia’s most prominent platforms for documentary, short fiction and animation films.
Filmmakers, producers and content creators from across the globe have been invited to submit entries via the Film Freeway platform for the Competition Section. Offline submissions will not be accepted, reinforcing a fully digital entry process.
MIFF 2026 continues to sweeten the deal with a robust awards pool of Rs 55 lakh. The coveted Golden Conch for Best Documentary carries a top prize of Rs 10 lakh, alongside multiple awards across categories, making it one of the most lucrative non-feature film festivals in the region.
A key highlight this year will be the second edition of the WAVES Doc Bazaar, scheduled from June 16 to 18 alongside the festival. Designed as a hub for collaboration, the Doc Bazaar will feature a co-production market, viewing rooms and a work-in-progress lab, bringing together global buyers, sellers and creators under one roof.
Since its inception in 1990, MIFF has built a reputation as a serious showcase for non-feature cinema, drawing participation from filmmakers worldwide. The previous edition saw over 350 films from more than 30 countries, underlining its growing international footprint.
With submissions closing soon and preparations underway, MIFF 2026 is shaping up to be a vibrant meeting point for storytelling, collaboration and cinematic craft, offering filmmakers both a stage and a springboard.
