Music and Youth
Tips Music partners with TikTok to expand global reach of Indian music
Mumbai: Tips Music Ltd, a leading Indian music label with a vast catalogue of over 31,000 songs, has officially announced a direct partnership with TikTok. This collaboration will make Tips Music’s rich collection accessible to TikTok users worldwide, excluding China and India, allowing music lovers, Non-Resident Indians (NRIs), and expatriates to enjoy the diverse range of Bollywood classics and regional hits on the popular platform.
The agreement responds to the growing global demand for Indian music and positions TikTok as a key channel for the discovery and engagement of Tips Music’s repertoire. This partnership ensures that TikTok users across multiple regions can seamlessly integrate Tips Music’s tracks into their content, strengthening cultural connection and self-expression through music.
Tips Music Ltd, managing director, Kumar Taurani expressed his enthusiasm, “We have seen an increased consumption of Indian music globally. Several existing TikTok trends hold testament to it. This direct strategic partnership with ByteDance marks an important step in expanding the global footprint and engagement of Tips Music. The TikTok platform has a massive audience base and this deal improvises the discovery of our music. I would like to thank TikTok and our CEO Hari Nair, for weaving this direct deal.”
This partnership aligns with Tips Music’s mission to bridge traditional Indian music with cutting-edge platforms, fostering greater accessibility and celebrating the universal appeal of Indian music.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
