MAM
BBC reveals audience increases with new Live +7 figures
MUMBAI: BBC has published the first two months‘ figures for its new Live +7 data and has confirmed plans to publish audience appreciation information later this year.
These new measures will combine to provide the BBC with its most accurate assessment of programme value to date.
As revealed by former Director, BBC Vision Jana Bennett last November, Live +7 measures the total audience consuming content across all platforms, including live, recordings, narrative repeats, BBC iPlayer and HD for seven days after transmission.
The system makes use of Barb data and collates these ratings relating to a particular programme or episode alongside BBC iPlayer stats.
The results, to be published monthly, show that some of the BBC‘s most watched shows experience an increase of over four million viewers when measured over seven days. Crucially however, in the case of smaller shows, particularly on digital channels, the total audience for a show can increase by several hundred percent. These figures demonstrate that whilst overnight viewing figures are still extremely important, they increasingly tell only a part of the story.
Highlights from the first set of Live +7 figures published show the following programmes increased their audience as follows:
- Come Fly With Me (BBC One 01.01.11) up 40 per cent to 10.1 million
- Question Of Sport (BBC One 10.01.11) up 210 per cent to 6.6 million
- Top Gear (BBC Two 30.01.11) up 97 per cent to 10.6 million
- Madagascar (BBC Two 16.02.11) up 79 per cent to 6.0 million
- junior Doctors (BBC Three 22.02.11) up 190 per cent to 3.5 million
- How To Live With Women (BBC Three 28.02.11) up 387 per cent to 1.35 million
- The Brain – A Secret History (BBC Four 06.01.11) up 127 per cent to 983,000
- Romancing The Stone: The Golden Ages Of British Sculpture (BBC Four 09.02.11) up 198 per cent to 502,000
BBC Vision head of audience research David Bunker said, “The new Live +7 measure is very important to us as it helps us to see the total audience watching a show. Whilst these figures do not represent a replacement for the overnight information, it will be a very useful additional piece of data.”
The BBC has also confirmed that it will publish quality data from later this year though the start date and for this has yet to be confirmed.
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WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
