Hindi
Yash Raj Films to release 3 youth-based movies in 2011
MUMBAI: Yash Raj Films has unveiled a slate of three youth-based films that will release in 2011.
The movies will fall under the Y-Films banner, which is headed by former MTV India boss Ashish Patil. Yash Raj Films recently launched its youth films studio, Y-Films.
The first film to come out of the banner is Luv Ka The End, an ‘anti-rom-com‘. The film, which features Shraddha Kapoor and introduces Taaha Shah, is slated to release on 6 May.
The second film, titled Mujhse Fraaandship Karoge, is a rom-com set against the backdrop of social networking. The film is said to be a cheesy take off on one of YRF’s own earlier releases and colloquial Internet lingo used for making friend requests.
Directed by Nupur Asthana, the film introduces four new faces – Saqib Saleem, Saba Azad, Nishant Dahiya and Tara D’souza. The film marks the Bollywood debut of Raghu Dixit as composer.
Y-Films‘ third launch is a tech-based film. Titled as Virus Diwan, the story revolves around a young and twisted hacker. With a tagline that reads ‘Enter. Infect. Escape’, the film is the launch pad for Arjun Kapoor, son of Boney Kapoor.
Speaking on the new studio, Aditya Chopra said, “Youth is a segment that’s not just too big but too important to ignore. Y-Films continues YRF’s trend of breaking new genres. With a laser-sharp focus on youth, we hope to create a brand of cinema that will capture the hearts & imaginations of this elusive bunch and rock their world. Here’s to a new revolution – that begins with two fingers!”
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
