MAM
Maxus clinches Media Abby
VARCA: Maxus has done it again, clinching the maximum number of metals this year. The WPP agency has emerged as a clear winner at the Media Abby Awards 2011 with two gold, six silver and two bronze metals.
The Tata Sky campaign in the Best Use of Television category and the Indian Premier League 3 in the Best Use of Newspaper and Magazine category did the trick for Maxus, helping it strike gold twice.
Maxus is followed by Creativeland Asia, an independent agency, which won two gold metals, both for Hippo Baked Munchies in the Best Use of Internet and Digital Media, and Best Use of Never Before Media categories.
Lodestar Universal occupies the third spot with nine metals but lesser number of gold. The Interpublic company won one gold (Amul’s association with the TV reality show MasterChef), six silver and two bronze metals. (See image for the awards tally)
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Mudra Max has garnered a total of five awards – one gold and four bronze.
Mindshare has won a total of six awards – five silver and one bronze, but no gold.
India’s biggest advertising and awards festival Goafest 2011 has given out a total of 44 awards out of 133 nominations amongst 17 agencies. |
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The other takers were MEC with two silver and McCann Worldgroup with one award apiece. Isobar came in last with one bronze award. The categories of Verical Marketing and pro Bono Marketing didn’t see any winners.
The complete list of the Media Abby Awards 2011 at Goafest:. |
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
