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Ogilvy rules Creative Abby awards

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VARCA: If the advertising industry is Formula 1, Ogilvy & Mather is Michael Schumacher. At least that is how it looked at the end of the race for the Creative Abby awards this year.

The WPP-owned agency stole the show, winning a total of 31 awards comprising one Grand Prix, five gold, eight silver and 17 bronze metals.

O&M ruled the Integrated category as it pocketed the Grand Prix for its work done for Cadbury Dairy Milk. O&M‘s gold winning campaigns included ‘An Eye for India‘ (Design category), ‘Dum Pukht‘ (Direct category) and Vodafone Blackberry Boys for Vodafone (Film category).

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Leo Burnett followed with three gold, eight silver and nine bronze metals.

The Radio category turned out to be Leo Burnett‘s territory. The agency collected a total of nine awards from this category, including three gold for clients Saathi, Bajaj Exhaust Fans and HP Racer 4.

A total of six agencies grabbed two gold medals each, but Mudra Communications is ahead in terms of the total number of trophies
garnered. Mudra won a staggering 37 titles, which is more than any other agency.

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Mudra won its two gold trophies for the campaign created for Electrolux Machine as it dominated the Print and Printcraft categories. The agency also won 13 silver and 22 bronze metals.

This year a total of 46 agencies made it to the winner‘s list.

McCann Worldgroup took home a total of 16 awards – two gold, three silver and 11 bronze, while Creativeland Asia bagged nine – two gold, four silver and three bronze trophies.

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The other names are Chrome Pictures with two gold and one silver and a bronze; Footcandles Film with two gold, three silver and one bronze trophy; and Flagship Advertising with two gold and one silver.

Bates 141 walked away with one gold, two silver and six bronze titles. Bang Bang Films took home one gold and two silver metals, completing the top ten list.

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MAM

How to Buy Family Medical Insurance Online in India: A Step-By-Step Guide

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Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.

In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.

Step 1: Assess Your Family’s Healthcare Needs

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Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.

Step 2: Visit the Insurance Company’s Official Website

After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.

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This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.

Step 3: Compare Available Family Health Insurance Plans

A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.

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Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.

Step 4: Choose the Right Policy and Start the Online Purchase

Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.

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Step 5: Calculate the Premium Using an Online Calculator

Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.

Step 6: Fill in Personal and Medical Details

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When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.

Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.

Step 7: Make Payment Through the Secure Payment Gateway

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After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.

After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.

Step 8: Download and Keep Your Policy Document Safely

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Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.

Conclusion

Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.

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