OMD bags Guthy-Renker’s media duties

MUMBAI: Direct response marketing company, Guthy-Renker, has roped in OMD as its media agency-on-record (AOR) for digital and print Media.
 
OMD India MD Jasmin Sohrabji said, “We are excited with this win and the opportunity to work with an established global brand. We look forward to strengthening Guthy-Renker’s presence and visibility in India.”
 
The appointment is across all Guthy-Renker brands including Proactiv and other future brand launches.
 
OMD will be taking over the company’s media responsibilities with immediate effect.