MAM
The biggest revolution is happening in mobile apps
VARCA: The biggest revolution is happening in mobile commerce, said Wunderman chairman and chief executive officer Daniel Morel.
Adding leverage to his thought, he said: “In Kenya almost 20 per cent of financial transactions are through mobile commerce.”
Morel was speaking in a session at Goafest 2011.
Sharing his ideas about the development on the mobile front, Morel amplified the advantage of emerging devices and service applications in this field. He advised, “These mediums let near limitless real-time data be transferred. In the end, we are left with tons of data, which should be used.”
Morel also presented his thoughts on the evolution of community marketing in the age of new media.
To underline the effects and gravity of the current revolution, he shared an anecdote: “When I asked the Chinese premier about his opinion of the French Revolution, the Chinese leader replied, ‘It‘s too early to comment‘. Despite 250 years having lapsed since the landmark movement, the Chinese president is finding it too early; now I wonder–can we say the same about our current media revolution?”
He titled the revolution of Marketing 3.0 as ‘The revolution that changed the world‘ and found this still at its infancy stage. The impact can be concluded in many years to come, he said.
Morel affirmed that the main difference between the present and past revolutions is the speed at which they are becoming obsolete. As a marketer, one needs to be ready for change, adapt and evolve.
Morel also said that the recent revolution in the Arab world was mainly fueled by the social media. He stated that in the current scenario the “virtual world is inseparable with the real world”. In fact, some people are more active in the virtual one, he pointed out.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
