MAM
The Local Talk secures CricHeroes ad sales mandate for north India
Mumbai: In a landmark move for digital advertising, The Local Talk, one of India’s leading advertising agencies, has been appointed as the exclusive ad sales partner for the North India market by CricHeroes, India’s most popular cricket scoring app with over 32 million registered users. This collaboration opens the door for brands to connect with cricket enthusiasts and players who rely on CricHeroes for scoring, analytics, and community engagement.
Highlighting the significance of this partnership, The Local Talk, Director, Diamond Dogra stated, “With CricHeroes’ unique value proposition, brands have an invaluable opportunity to engage with India’s passionate cricketing fraternity. This is a chance to leverage the app’s widespread reach and user base, creating strong connections with fans and players alike.”
Adding to the excitement, CricHeroes, head of strategic initiatives, Parth Jhala said, “We’re thrilled to welcome The Local Talk as our ad sales partner for the North India region. This collaboration brings exciting advertising opportunities for brands to connect with the cricket community in a meaningful way, while also providing our users with a more engaging app experience”.
With CricHeroes’ deep integration into grassroots cricket, this partnership is set to bring enhanced value for advertisers and cricket fans alike, making local cricket even more engaging and rewarding for all stakeholders.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
