MPG wins Escada’s global media account

MUMBAI: HAVAS’ Media Planning Group (MPG) has bagged the global media account of Mittal family trust-owned Escada.

MPG will take over the seven-digit account in April 2011 from current holder Mediacom.

The mandate as awarded following a muilti-agency pitch that involved agencies such as Mediacom, Mindshare and phd. 
 
MPG will be handling media planning and buying for all of Escada products – with the exception of fragrances and eyewear – in classic and online media. 
 
They will be responsible for the markets of Europe, the Americas and Asia, with international coordination being managed by MPG Germany out of their Frankfurt office.

MPG has worked with luxury clients such as Herm?s, LVMH and Burberry.
 
In November 2009, Germany’s then insolvent Escada’s main business, brand rights, production facilities and distribution network were bought by the Mittal family trust.